2012 Masskara Festival Logo Unveiled
The unveiling of the 2012 Masskara Festival Logo was done recently by Mayor Evelio Leonardia, Vice Mayor Jude Thaddeus Sayson and other city officials at the fountain area of the Bacolod City Government Center.
This year’s MassKara logo is the word “Masskara” interpreted by nine emerging Bacolod artists, under the direction of three creative consultants. The artists created an artwork for each letter are as follows: Junjun Montelibano for the letter M, Susanito Sarnate for A, Cindy Ballesteros for S, Jay-R Delleva for S, Guinevire Decena for K, Hilario Campos III for A, Roderick Tijing for R, and Peter James Fantinalgo for A.The ninth artist, multimedia artist Daryl Jimenea, put all these eight artworks together, with his “digital skill and savvy,” to become this year’s logo. Jimenea also created the 2010 MassKara logo and designed the MassKara website since 2010 up to now.
The artists were introduced at the media recently at SM Events Center, Bacolod City.
The three creative consultants were Raymond Legaspi, who also made the past MassKara logo, Rudy Reveche, chairman of the festival’s street dance committee, and Charlie Co, head of the creative team, who has done the dreamers’ floating carousel of Majica MassKara last year.
Festival director Eli Tajanlangit said the artwork in each letter is a take on the theme “Life’s Good in Bacolod,” this year’s theme of the MassKara Festival.
The letter “M” in the logo has a picture of a Doña and a sacada on it, which signifies unity despite stature of life; “A” has a tall building and a carabao, symbolizing urban and rural icons; the first “S” has a roll of film since there are a lot of filmmakers, both mainstream and independent, who came from the city; the second “S” has the bandstand of the city’s public plaza and fireworks drawing to showcase how fun the festivals are celebrated here. The letter “K” has a drawing of people and there’s a mask in the center to show that Bacoleños are united by the MassKara festival; “A” also showcases other festivals in Bacolod; “R” speaks of the “royal” life in the city; and the last “A” depicts the image of two children, which means a bright future ahead for Bacolod.